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Strategic Investments to Boost Value & Curb Appeal
When it’s time to sell your home, one of the biggest questions is how to make it as appealing as possible to today’s buyers. While market conditions, location, and timing all play a role, the updates you choose before listing can make a meaningful difference in both your selling price and how quickly your home goes under contract. The key is knowing where to invest your time and money. Not every project pays off, but some smart upgrades can give your home a competitive edge, help it stand out in online listings, and create the kind of first impression that gets buyers excited.
Here are some of the most impactful ways to invest in your home before putting it on the market.
Fresh Paint and a Neutral Palette
Few improvements have a more substantial return on investment than paint. A fresh coat instantly refreshes a space, making it feel clean, updated, and well-maintained. In fact, a recent report1 by the National Association of REALTORS® found that painting is the #1 project agents recommend sellers do before selling.
Neutral tones for interiors, such as light beige, soft grays, and crisp whites, appeal to the broadest audience and allow buyers to envision their own style in the home. Check out the Sherwin-Williams Colormix Forecast 2026 for some up and coming hues (and opt for the lightest shades). It’s crucial not to overlook trim, doors, and even ceilings, as these small details help create a polished, move-in-ready feel. And if your front door could use a pop of personality, consider a bold, welcoming color that complements the rest of the exterior.
Curb Appeal That Counts
Buyers often form an impression before they even step inside. Landscaping, exterior lighting, and simple maintenance go a long way toward making your home inviting. Think trimmed hedges, fresh mulch, pressure-washed walkways, and a tidy lawn. It’s also smart to ensure outdoor areas are safe, from repairing uneven paths to addressing any obvious hazards. Here is a printable checklist so you don’t miss anything.
Adding planters with seasonal flowers, updating house numbers, or swapping out an old mailbox can elevate your home’s appearance without requiring a significant investment. For buyers scrolling through listings, that curbside charm can be a deciding factor that gets them to schedule a showing.
According to the latest Cost vs. Value report for Seattle2, exterior curb appeal investments such as a basic new front door or garage doors can net you a profit when it’s time to sell:
Kitchen and Bathroom Touch-Ups
Kitchens and bathrooms continue to be high priorities for buyers, but you don’t need to take on a full remodel to make an impact. Small upgrades like replacing outdated cabinet hardware, installing new light fixtures, or swapping in modern faucets can transform the look of these spaces.
In the kitchen, consider updating your backsplash with a clean, timeless tile or refreshing worn countertops with a durable surface. In bathrooms, re-grouting tile, caulking any cracks, replacing mirrors, or updating vanities are simple ways to modernize without overspending.
The Cost vs. Value report2 also found that the kitchen can be a smart place to invest in a minor remodel of surfaces and newer mid-priced appliances and fixtures. In the Seattle area, a minor remodel is estimated to recoup 118% of its cost when you sell.
Flooring Matters
Floors are often one of the first things buyers notice when touring a home. If your carpets are worn or stained, professional cleaning or even replacement can make a big difference. Hardwood floors are especially appealing and refinishing them is often more cost-effective than replacing them.
For areas where replacement makes the most sense, consider durable and stylish options like engineered wood or luxury vinyl plank. Consistent flooring throughout the main living areas can also help a home feel more spacious and cohesive.
Energy-Efficient Features
Today’s buyers are increasingly focused on efficiency and sustainability. Investments like LED lighting, programmable thermostats, and updated appliances not only lower utility bills but also signal to buyers that the home is modern and thoughtfully maintained.
If your budget allows, new windows or improved insulation can add value while appealing to environmentally conscious buyers. Highlighting these upgrades in your listing helps showcase both comfort and cost savings.
Decluttering and Staging
Sometimes the most impactful upgrade isn’t about new finishes, it’s about presentation. Decluttering each room, minimizing personal items, and rearranging furniture to optimize space can dramatically change how buyers perceive your home. Here’s a printable checklist to help. And the best part? It’s completely free.
Professional staging takes this one step further, creating a warm and welcoming atmosphere that helps buyers envision living in the space—it can also help your home sell faster and for more money according to a 2025 report3. Even small touches, like fresh flowers, cozy throws, and well-placed artwork, can make your home feel more stylish, comfortable, and truly move-in ready.
Making Smart Choices
The goal of any pre-sale investment is to spend strategically, choosing projects that increase appeal without overextending your budget. You can also refer to this article on what NOT to do.
As a Windermere agent, I’m an expert at helping sellers decide which upgrades matter most. From recommending paint colors to connecting you with trusted contractors, I’m here to make sure you get the best return on your investment. Through our Windermere Ready program, we can even front the cost of improvements like painting, landscaping, cleaning, and staging so your home shines its brightest when it hits the market. With concierge-level service and no payments due until closing, it’s a simple way to maximize your home’s value and sell faster.
Connect with me today to learn more about how I can help you prepare your home for the market with confidence:
Adapted from an article that originally appeared on the Windermere blog October 1, 2025.
1Copyright ©2025 “2025 Remodeling Impact Report.” NATIONAL ASSOCIATION OF REALTORS®. All rights reserved. April 9, 2025, https://www.nar.realtor/sites/default/files/2025-04/2025-remodeling-impact-report_04-09-2025.pdf.
2©2025 Zonda Media, a Delaware corporation. Complete data from the 2025 Cost vs. Value Report can be downloaded free at www.costvsvalue.com.
We earn the trust and loyalty of our brokers and clients by doing real estate exceptionally well. The leader in our market, we deliver client-focused service in an authentic, collaborative, and transparent manner and with the unmatched knowledge and expertise that comes from decades of experience.
© Copyright 2026, Windermere Real Estate/Mercer Island.
Selling Your Home: 5 Common Myths
Selling your home is a crash course in real estate education. My clients learn a LOT as we work together to find a buyer and sell at the right price. As you prepare to sell, it’s important to remember that that not everything you’ve heard is true. There are several common myths that can lead to costly mistakes in the selling process. Knowing the truth behind them will clarify your selling journey and help you align your expectations…
Myth 1: Home Value Calculators Are 100% Accurate
Online Automated Valuation Models (AVMs) are a great starting point for understanding how much your home could be worth. However, they are merely a first step in determining home value; to say they are 100% accurate is a myth. When it comes to pricing your home, you need to rely on a true Comparative Market Analysis (CMA), which uses vast amounts of historical and current data on real estate listings to arrive at an accurate and competitive figure.
To get an estimate of how much your home is worth, try our Home Worth Calculator here:
Myth 2: Selling FSBO Will Save You Money
Selling a home requires an intimate knowledge of the housing industry and how to solve the complex situations that arise throughout a real estate transaction. Despite this, some sellers will go it alone and attempt to sell their property without being represented by an agent.
Selling For Sale by Owner (FSBO) is a risky proposition. It requires the seller to bear added liability, fills their schedule with various marketing and promotional responsibilities, and can leave money on the table by inaccurately pricing the property, causing it to sit on the market for too long. The potential costs of selling a home on your own far outweigh the commission real estate agents earn on a home sale.
Myth 3: You Must Remodel to Sell Your Home
The question you’ll face when preparing to sell your home is whether to sell as is or remodel. The answer usually lies somewhere in between, but it depends on your situation and what kinds of home upgrades are driving buyer interest locally. When making improvements to your home, lean toward high ROI remodeling projects to get the best bang for your buck, and avoid trendy projects that can delay listing your home. If you’re considering major upscale renovations, talk to me about which projects buyers in your area are looking for.
Myth 4: Never Accept the First Offer
You’ve likely heard tell that the first buyer’s offer is nothing more than a springboard to up your asking price and to never accept it. In this case, “never” should be approached with caution. In reality, the best offer for your home is one that you and your listing agent have discussed that aligns with your goals. If a matching offer happens to be the first one that comes your way, so be it. The market can shift at any time, so you never know what may happen if you leave an offer on the table. And if the buyer backs out of the deal, you and your agent will find a path forward.
Myth 5: Home Staging Doesn’t Make a Big Difference
Staging your home is so much more than a cosmetic touch-up; it has been proven to help sell homes faster and at a higher price than non-staged homes.1 Staging ensures that your home has universal appeal, which attracts the widest possible pool of potential buyers. When buyers are able to easily imagine living in your home, they become more connected to the property. You should stage your home regardless of your local market conditions, but it can be especially helpful in competitive markets with limited inventory where even the slightest edge can make all the difference for sellers.
Now that you know some of the most common myths in the selling process, get to know its truths. Connect with me to get the process started:
1: National Association of REALTORS® – Why Home Staging Inspires the Best Prices in Any Housing Market
We earn the trust and loyalty of our brokers and clients by doing real estate exceptionally well. The leader in our market, we deliver client-focused service in an authentic, collaborative, and transparent manner and with the unmatched knowledge and expertise that comes from decades of experience.
This article originally appeared on the Windermere Blog, written by: Sandy Dodge.
7 Ways to Make Life Easier When Selling Your Home
When it’s time to sell a home, we all dream of a flawlessly executed transaction where everything goes smoothly and ends with a win-win for you and the buyer. Here are seven tips to help make that happen—and avoid surprise expenses along the way…
1. Repair Your Home First
Making repairs to your home before you sell not only makes it more appealing to buyers, but it can also help you avoid the additional costs that can result from the buyer’s inspection. Disclosing any repairs that still need to be made will help you move smoothly to closing and avoid problems that could otherwise kill the deal. Consider conducting a pre-listing inspection to make sure everything is out in the open before you sell.
2. Make Sure Your Price is Right
The key to selling your home quickly is to find the right buyers. To find the right buyers, your home must be correctly priced. I use a Comparative Market Analysis (CMA)—a thorough, data-backed examination of your home and how it compares to other listings in your area—to accurately price your home. Without an agent’s CMA, it’s easy for your home to be listed at the wrong price.
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- Avoid Overpricing: Overpricing your home will attract the wrong buyers because you will force your home into competition with other listings that are fundamentally superior or have more to offer. When comparing other homes to yours, buyers will focus on the discrepancies and the features your home lacks. Overpricing will often cause homes to sit on the market for extended periods of time and become less appealing to buyers.
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- Avoid Underpricing: Under competitive market conditions, intentionally underpricing a home is a common strategy to attract buyer attention with the goal of starting a bidding war to drive the price of the home up. However, several things must go correctly for this to happen. In all other cases, underpricing your home reflects a lack of knowledge about where its market value fits into the fabric of current local market conditions and can leave you, the seller, unsatisfied with the price your home ultimately fetches.
3. Invest In Staging & Professional Photography
First impressions matter when selling a home. The vast majority of buyers are searching online and taking virtual tours of homes they’re interested in. As such, it’s well worth the time and money to hire a high-quality photographer and I always provide this for my sellers. The right photography can make all the difference in the minds of buyers.
Home staging is also a critical element for getting the most value for a home and selling it quickly. You can even DIY if you have the time and modern decor. It’s also the perfect time to inspect your home for any minor or cosmetic repairs that can be addressed quickly. An aesthetically pleasing home will attract more eyes, and any edge you can give your home over competing listings may be just the ticket to getting it sold.
4. Keep Your Emotions in Check
Selling your home is an act of learning how to let it go. Once you know you’re ready to sell, you’ll need to be able to look at it with an objective eye. This will allow you to approach decisions from a neutral standpoint and work towards what is best for the sale of the home. Having clear judgement will also help you get through the negotiating process and steer yourself toward a smooth closing. Stepping back can be tough, but a good agent will always be happy to give you guidance and help you keep perspective.
5. Wait Until You’re Ready
It may be tempting to rush your listing to take advantage of local market conditions, but waiting until you have all your ducks in a row will make life so much easier. Knowing when to sell your home is a mixture of being financially prepared, having the right agent, and understanding how your home fits into the current local market landscape. Once you’re ready, here are some tips on timing the market.
6. Use an Agent
…and I’m not just saying it because I’m an agent! Selling a home “For Sale By Owner” (FSBO) can save on commission fees, but is a complex and risky process that can easily lead to serious costs. An agent will help you front marketing costs, provide sound advice to help you avoid legal trouble, and ultimately shoulder some of the liability for the transaction. Being represented by an experienced professional will help you avoid mistakes during the offer process, negotiations, and closing that could otherwise be costly or jeopardize the sale. It’s no wonder that a vast majority of sellers choose to work with an agent.
7. Be Willing to Negotiate
Approaching buyers’ offers with an open mind will ensure you don’t miss any opportunities. Before the offers start to come in, it’s important to work with your agent to understand your expectations and strategize which terms and contingencies you’re willing to negotiate on. That way, you can quickly identify the right offer when it comes along. Showing a willingness to work with buyers will also keep them engaged and make sure you don’t leave potential deals on the table.
© Copyright 2023 Windermere Mercer Island.
Adapted from articles that originally appeared on the Windermere blog, November 22, 2021 & April 7, 2021, by Sandy Dodge.
